Imagine for a moment,Chrysler's predicament in the late 70s.
Sales down,no money for engineering,a lousy reputation for building problem vehicles....
and they had the task of creating a new line of cars to replace Aspen/Volare.
With Hal Sperlich's urging,it was decided that FWD instead of RWD (which almost was used instead),was to
power its new cars.With the development on Omni/Horizon,a FWD K body was a natural offshoot.Using what they learned with the L cars.However,needing a new engine,with funds limited,they chose to emulate the VW 1.7 basic design,throwing in some of their own engineering changes (like the slant back).Originally planned for 2.0 liters,it was decided that a larger displacement was needed for torque to run optional automatics and AC (and a 6 passenger car).The 2.2 displacement was chosen instead.With the creation of the 2.2 and the almost all new K body,Chrysler's funds were almost tapped out.Here's where the cost cutting came into play.Rather crude/brittle interior plastics,non reclining seats,no roll down rear windows,prop rod hoods,thin gauge underbody sheet metal,narrow tires,lack of gauges,metal dash "pad",hard plastic dash surfaces,rather flexible body structure,tiny rear brakes,4 lug wheels,stub shaft control arms,absolutely flat door panels,welded on door hinges,nearly flat glass....all obvious moves to save money on manufacturing all the while charging about what other similar cars cost (Chrysler admitted that they probably marked the cars up too much) in order to quickly get to profitability.Overly hyping the cars as the next big thing,the answer to all America's problems....making the imports look like the enemy (1981 advertising,1982 and up ads did not compare the K to the imports at all,just Celebrity/Citation and Tempo).And gas mileage that never met EPA 25/41 ratings.The whole scenario was carefully planned to pull on America's heartstrings,creating business for Chrysler in the short term,and not looking to the future if owners were not pleased with their new cars.
Thankfully,everything worked out in the end.
The cars turned out to be good-enough,and with time were able to get better,Chrysler's image and quality standings improved over time,and sales never dipped.
Of course development on the 2.2 never progressed past Turbo additions,MPI/DOHC and other improvements never came for the bread and butter engines due to development costs.Making the basic 2.2/2.5s seemingly uncompetitive against the smaller import engines that could put out higher figures and gas mileage.
Taken into account that a large inspiration for the K was the Ford Fairmont,a stodgy RWD box that was as bland as could be,the K was no worse in comparison,and largely ahead of its time with interior room,smallish exterior and lightweight.
Its just a shame that due to circumstances,these cars came out cheaper than they really should have been,and far from silky smooth.They could have had a world beater there,had things gone differently.
Those Ks still alive prove that even when overall cost is the overriding concern,good basic engineering can still save the day.