by 82Lebaronconv » Tue Feb 03, 2009 2:50 am
Nice old Horizon! This brings back memories of the Horizon that my wife bought brand new in 1988. I'd like to share the story of how we came to own this car.
In the fall of 1988, Dawn, my then fiance, was in desperate need of a new car. About a year earlier, she had lost her 1980 Chevy Citation to an engine fire and the 1972 Buick Skylark we had bought from a friend's sister as a stopgap measure was on its last legs. So we started going around to the dealerships, looking for an inexpensive means of transportation. The only requirements were that it had to be small, a four cylinder and an automatic. Given that Dawn had very limited funds at the time, we were only looking at each manufacturers bottom line models.
The Yugo had recently been launched in the U.S. and was being heavily advertised as the cheapest new car sold. We took a look at one of these pieces of junk and were so horrified that we decided not to even bother test driving it. To me, it looked like someone had built it in their garage from a kit. The seats felt like you were sitting on sandbags. To this day, I still don't know how this clunker was ever let onto the market.
The Huyndai Excel was another heavily touted economy car in 1988. A new dealership had just opened in Hartford, Connecticut and they were taking out full page spreads in the local paper advertising new "well equipped" models for the unbelieveably low price of $5,995. But when we drove up to take a look, all they had in stock were fully loaded models with sticker prices of $11,000 or more. They had no cars for $5,995 and had no idea when or if they could even get one. "Gee, nobody really wants a car that stripped" we were told by the salesman. Talk about a bait and switch. We left in disgust. A good thing too. The early Excels were total pieces of crap. They sold over a million in their first year on the market and I'll bet there are none left today. They were pretty ugly also.
After that, we decided to look at what the domestic brands had to offer. The Chevy Cavalier was nice, but was more than Dawn was willing to spend. Plus, she was a little afraid of Chevys after what had happened to her Citation. We looked at a Ford Escort and it was also pretty nice, but she wanted to keep shopping. That brought us to the Chrysler Plymouth dealership next door, Burnside Motors in East Hartford, Connecticut. I was driving an '84 Lebaron Convertible at the time, so I had become somewhat partial to Mopars after years as GM man (my dad worked for GM for over 40 years). You guys would have been in heaven that day. The lot was jammed with brand new Reliants and Horizons. The salesman showed us a new 1988 leftover Horizon in Ice Blue. I was very impressed with how plush the interior was on the Horizon in comparison to the base models from other manufacturers. The car rode comfortably and had plenty of power for a four cylinder automatic. They were willing to let us have it for the rock bottom price of $7,000. Dawn still wasn't sure and wanted to make one more stop.
That brought us to the Toyota dealership. Everyone who had a Toyota was bragging about how reliable they were. But walking into the dealership turned out to be a very unpleasant experience. The salesman were a bunch of snot nosed kids who were trying every high pressure tactic in the book to get you to sign. They had all the lights turned on in the showroom and it was so bright in there that you needed sunglasses. Loud rock music blared over the intercom. Our salesman was trying to pressure us into a stripped down, standard shift Corolla even though Dawn had told him that she had to have an automatic. Dawn mentioned to him that we had been shopping around for some time and he asked her what other cars she was considering. She mentioned the Horizon.
"A Horizon?", he yelled. Chryslers are pieces of sh---!" I just started laughing. At first he couldn't figure out what was so funny, then he looked out the window at my Lebaron. "Is that your Chrysler ragtop out there?" he finally said. "Duh, nice car"!
Well, we left and went back to Burnside Motors and put a deposit on the Horizon. We drove that car for almost 12 years and had very few problems with it. Not long afterwards, the Toyota dealership had its license revoked by the State of Connecticut for engaging in "deceptive sales practices".
Thought you would all enjoy this story.